Introduction to Content Strategies

Content Management Strategies (CMS) are used to make a site smooth, flowing and easy to use for the viewers. Ideally, the content strategy drives the site design. And with both we can create a strong, interesting and visually exciting site.

In other words, imagine you’re wearing a giant neon orange hair bow and you’re in an interview telling people why you’re right for them. Everyone will be focusing on the bow and not you, the actual person who has so many interesting things to say. Instead, as content strategists, we first focus on the message, and the words and how to present them. Then you can decide if the bright and shiny colors are appropriate to your message.

Of course, with the web you have so many other ways to create content then just written media. We can also use photos and videos, and that’s just a start! But no matter the delivery vehicle, the content always starts with your strategy. You ask yourself what you expect from your site and what you want it to accomplish. And then you think about how best to explain to others what your ideas and concerns are.

With your strategy in place, you’ll likely choose a Content Management System that will help you execute your vision. Your content management system can be built specifically for your needs or you can use a platform that’s built for broad use, like WordPress, for example. With these systems you can better control, use, find, and display your content. Content management systems make updates and changes easier. Strong web sites take advantage of their systems to make their strategies shine.

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