Drew Paterson Media Proposial

Goals of my portfolio site

• To show case my talent in many areas of web design and development
• I want to be a freelancer, and start my own company
• I want to know how to use WordPress better
• I want to know how to become a better developer/designer
• I want people to be able to locate and contact me easier
• Connect to social media sites
• Central location for all projects and all about me
• My ability to hit on time and on budgets contracts
• Blog what why and how I am doing things
• Transmedia (story told across all mediums?)
• http://d3js.org/

What function is this website going to be use for?

• This is will be my go to site for all things about me. It will have things like my work, blog, history, and soon the freelancers that are helping me along the way.

Competitors

• Who is in the industry, who would I like to emulate?
  • Lifted logic, Digital lagoon.
• What are my competitor’s doing?
  • http://kcfreelanceexchange.com/

Company goals

Where do I see me 1, 3, 5, 10 years from now?

• 1 year: Making website for friends and people I know as a freelancer
• 3 year: Having my own LLC with several people working with me freelancing web design, web development, graphic design, and photography.  This will be my only and main source of income.
• 5-10 years:  Strong presence in the KC freelance community with ties to multiple artist and to the community. Having a solid base of contracted freelances working for me.

Guidelines

• Typography
  • Arvo
    • Bold for headings 
    • Regular for paragraphs
• Colors
  • 
    • A sophisticated look using deep blue tones and subtle gold highlights.

Voice and Tone

• My voice is Empowering
  • Give out compliments that you mean.
  • Speak and act with honesty
  • Listen to others
  • Help a non-profit
  • Be sincere
  • Give thoughtful insights
  • Smile
  • Lead through example
  • Help foster creativity
  • Give encouragement instead of criticism
• My tone
  • Write like this:
    • “When posting your advertisements, ask yourself if you’ve selected newspapers, journals, websites and mailing lists that reach a diverse pool of applicants.”
  • Not like this:
    • “Warning: you must select the appropriate media to reach a diverse pool of applicants. Failing to do to will jeopardize your hunt for talent.”
  • Why?
    • Your mandate is to assist applicants in achieving their goals.  The process should feel inviting