I am honored to have gotten someone to audit my online presence. I have never received this type of critique and I am so happy it has happened now. I have always posted about the things I love to do and the people I surround myself with, fiance, friends, and family. I never really thought about branding myself specifically but I always knew I wanted to show my cute outfits and my travels. Victoria, my audit buddy, was concise and to the point with me about my Instagram and Facebook presence and I have taken note of a few helpful tips. First, she made a great point that my captions are not very informative or engaging. I knew this! I am so bad at captions and I mainly just think of a couple of funny words or a goofy quote and just call it a day. I really want to start being more purposeful in my captions, as Victoria said. I should elaborate on what I am doing and give more of a back story to the photograph. I should also engage my followers to want to comment on my posts by asking questions on my captions or creating a storyline that would create questions. I also appreciated that Victoria has noticed that I am not very consistent in posting. I post here and there but I forget and really leave my page unattended. Therefore I believe I should become more alert of my page and post more frequently. I believe I can accomplish this by taking more memorable photos of my everyday life and post them with more frequency so that I am engaging with my followers more.
Well done! Remember to include the screenshot of your search results / social media profiles, as these will serve as “before” pictures in your personal branding project/reflection at the end of the course.
Hi professor B, do you mean I should take screenshots of my buddy’s social media pages or my own?