This week I learned that I may not know as much about the social networks I am using on a regular basis. For example, I know that LinkedIn is a platform I use to keep my resume updated in order for recruiters or potential companies to reach out to me for potential career opportunities. I strictly use it for professional reasons and am not avidly on the site as I am on Instagram and even Facebook. What I didn’t realize is that LinkedIn is also a platform that is widely used to promote products and services, create brand awareness, and listen and engage with others. I am a complete beginner to LinkedIn and I hope to learn how to use the platform to its full potential.

I am also extremely interested in Instagram. I can say that I am on the platform multiple times a day but I do not dedicate myself to posting regularly. I mostly scroll through pages and wish I was better with my own page. I feel I have so many ideas and so many things to say but very rarely do I optimize the opportunity to post and when I do post, I am not consistent nor doI find the right words to say to encourage engagement. I guess I am just really impressed with the amount of time and thought that our generation’s “influencers” have. I guess what I’m trying to get out of this Hootsuite experience is more knowledge on what Instagram really is so that I can start creating something special on my own page that people can relate to. In the meantime, I’m very into this Hootsuite learning.

As for my selected client, I will be supporting my brother who just started working for a real estate team in Kansas City called Dream Home KC. This brand is already established but needs a lot of social media help. They are a branch of an established real estate team named Casa Sonada KC which in English means Dream Home KC. The team is made up of Bilingual realtors who have focused on helping the Hispanic community in KC but now have expanded their brand to English-speaking people as well. I believe they realized they were selling themselves short by only gearing their brand to one type of community therefore are trying to be all-inclusive. I understand the initial mission but I feel this is a great opportunity to grow their business. They have a Facebook and Instagram, as well as a website but their social media presence is not very good since they are not so active. They have not been able to expand as much as they would like and therefore I believe this is something I may be able to focus on for them.