By the end of this course, my goal is to improve the engagement on Instagram for my real estate client Dream Home KC since this is the platform that is the most exciting and least used for them. But first I believe there are a few aspects that I need to keep in mind before proceeding with a strategy. First, lack of IG stories, Two, consistency in posting, three, concentrate on real estate lifestyle and useful information rather than only static listings.

1. Lack of IG Stories: This is an area that can be easily improved with little guidance. The team are already experts on all things real estate and they are the most friendly people I have ever met. lets put these personalities and knowledge to use and let’s get started with at least three stories a day showcasing what they are doing, what houses they are showing, if they are at an inspection if they are with a lender, and even if they are just working at the office on a contract. I believe people want to know they are working with people that love what they do and are busy making business happen.
2. Post consistency: Days and weeks go by without a post from the team. Let’s start with 4 posts a week, scheduling them Monday, Wednesday, Friday, and Saturday. We have to assign a content creator first.
3. Lifestyle and Tips/Tricks rather than static listing posts: People want to engage and want to learn about the market, the real estate process, and general useful housing info. Let’s revamp the posts and make them more about things that people can enjoy looking/reading through and trickle in a few listings.