Part 1

The Profile I chose is Rose Knows Real Estate https://www.instagram.com/roseknows_realestate/

Rose is a Kansas City realtor that works for the Keller Williams Plaza office and I found her through a friend’s social media. They bought a house with her and I noticed she has 1,500 followers and has pretty decent engagement on all her posts.

Rose posts about her clients, features homes/listings, and posts interior home images as well as promotes herself through selfies and other personalized photography. I can tell that she is the brand because she shows herself a lot through pictures. She also consistently posts on IG stories and is often sharing photos that her clients/followers tag her in which makes me believe that her community does engage with her.

I believe what makes this social community successful is that she seems very personable. I’ve noticed she sends people gifts and they post about it. This shows that she has a great relationship with her clients. She also doesn’t only focus on featuring homes with a stamp that says “sold’ as many realtor pages do. She uses her captions as more of a storyteller than a stamp on a photo does. In my opinion, I think this is the right way to do it to engage her community through her text instead of only the pictures.

Sometimes she goes through lulls where she doesn’t post much on her feed so I would recommend keeping a content calendar as a backup as well as her instinctive posts to keep the content coming and the community engaged. I would also recommend using more calls to action and asking the community questions or even making polls. This may help grow her community as well.

I believe all my recommendations to Rose would be excellent for my client. Dream home KC has a good client base but they are not promoting themselves enough through social. I would say start by implementing their content and savvy consistently and giving their clients incentives to join their online community. The thing I’ve noticed about my client is that they are very close to their clients but everything is done over the phone and in-person because they are of an older demographic. I believe my client can branch out and really reach more clientele if they were to begin the social strategy that we have discussed.

Part 2

My first “do’ item is giving their VIP clients an incentive to follow the Facebook, Instagram, and LinkedIn social pages and to share them with their friends and family. An incentive could be a Starbucks card. I believe even a small incentive could mean a lot to a client. It shows you know who they are, you remember them and it also shows that you need them. People love to help, especially if it’s as easy as a follow and a share. If my client can have at least 40 people share them with fellow homeowners or prospects it could be a great way to engage the community. The real estate community is very big. Everyone at one point or another either wants to buy or sell or knows someone who wants to buy or sell. This is why I believe that asking 40 clients to follow and share with one friend would be as easy as it sounds. This action will get the clients involved in the brand and it will open the doors to other people that may not know of the real estate team.