To me, content marketing is the creation or curation of online collateral that can be shared in order to promote a brand or service.
https://www.instagram.com/p/CQ9RMHoBQn1/
In this Instagram post, workout influencer Whitney Simmons creates a video carousel that promotes “glute day.” The reason why this content marketing is successful is that Whitney shows how to do a specific movement on a short clip while also captioning the workout and reps. Each clip is short and simple which creates motivation for the people watching. Whitney writes captions on her feed by using her voice, emoji, and text differentiation to capture attention. She also places the entire workout on the caption in sequence and in reps which makes the workout easy to follow.
https://www.instagram.com/p/CQZd8RhFyxD/
In this short video, Instagram influencer Julia Havens illustrates 2 ways you can wear a scarf. The reason why this content marketing is successful is that the video is relatable to Julia’s brand in styling. She influences her followers to purchase the products and use them as she does while keeping her content short, simple, and relevant to clothing trends. Her caption is straightforward and also has a question that invites followers to comment and engage with her.
I believe DreamHome KC’s audience would appreciate more Instagram stories and they could use an attention-getting Call to Action every now and then.
This post features a fancy backyard set up with the Dream Home KC logo, including a question, “Dreaming of a Bigger Yard?” as well as the call to action, “We can help.”
Facebook: Wouldn’t you want to walk out to this beautiful patio on a lazy Sunday? Call our team today.
Instagram: Comment your favorite emoji if you’re feeling as inspired as we are by this backyard.
LinkedIn: One of our clients just renovated their back yard and we cannot stop sharing. If you have any before and after shots of your home, feel free to share them with us. Our team is always looking for the next “level up”.
