The main advertisements I receive online are clothing and shoe stores. It’s not a shock to me since I do a lot of online shopping when I have free time. The reason why they are so effective is that the stores advertising are hip and trendy as well as budget-friendly for the most part. For example, Zara, Nasty Gal, and DSW are stores that I would normally go to and I tag them in some of my posts or stories so it really does make sense to advertise to me. I’m a sucker for a cute outfit so if that pops up, I’m probably one to click on it and scroll through. I have also been guilty of purchasing things through ads on Instagram.

From what I have learned, companies can use platforms such as Hootesuite or even the Instagram, Facebook, and google ads platforms to track the insights and other analytics to see if their ads are a success or not. They can also make changes or tweaks to their ads and see if the changes improve their consistency or rate of clicks, engagement, etc.

I created some ads to post for my client’s Facebook, Instagram, and LinkedIn. The purpose is to engage potential customers to call the Dream Home KC team for their home buying needs. I am estimating a $15 budget, I’d like us to start with $5 for each ad and stay on top of the insights for a day or so. If the ads do well, I’d like to increase the budget by double to see if we can multiply it’s effect. I think it’s important to start slow and really analyze what is working and what is not.