Sep
2018
Social media Strategy Plan
The strategy I have been working on for my client is on the chart below. The goals I am hoping to reach are curating a more established following, frequent posts that encourage conversation, and a theme that is evident throughout the postings.
Posting Goals | Frequent hairstyles
Cuts/colors/styles |
Makeup tutorials and products | favorite products for the current seasons |
Overall vision | To create an interesting feed that helps promote the company. | Establishing an interactive following. | Reaching out to new people and companies |
Strengths | Having a solid following that is growing | Good frequent content | Several possible color themes |
Audience | Female 18-25 | Prefers hair looks over makeup | Enjoys watching tutorials |
Overall I am hoping to grow what the business currently has. This involves opening new media pages like Facebook and Twitter and being active on those sites. Because my clients business requires having a good clientele, being an active social media pretense is essential to growing that. After doing a small audit of what her audience enjoys I. was able to find that a well-curated theme throughout the postings is what was most popular. I hope to provide this for my client in order to start her on the right path.
For my client’s Twitter account there is a lot I hope to improve during this semester. First would be to create a solid following and discover what sort of tweets would create the best conversation and traffic on the page. I would also like to make the Twitter account more active with tweets and retweets about the things my client does for her business.
Prof B
October 4, 2018 at 3:14 am (6 years ago)Well done, Addison! It might be fun to see your client do Facebook Live sessions — and of course before/after photos. 🙂