The strategy I have been working on for my client is on the chart below. The goals I am hoping to reach are curating a more established following, frequent posts that encourage conversation, and a theme that is evident throughout the postings. 

Overall I am hoping to grow what the business currently has. This involves opening new media pages like Facebook and Twitter and being active on those sites. Because my clients business requires having a good clientele, being an active social media pretense is essential to growing that. After doing a small audit of what her audience enjoys I. was able to find that a well-curated theme throughout the postings is what was most popular. I hope to provide this for my client in order to start her on the right path. 

For my client’s Twitter account there is a lot I hope to improve during this semester. First would be to create a solid following and discover what sort of tweets would create the best conversation and traffic on the page. I would also like to make the Twitter account more active with tweets and retweets about the things my client does for her business.