My client is Rachel Pollak Designs, a local women’s ready-to-wear and couture line. The business’ mission is to provide mature, well-made, unique pieces that women can dress up or down.
Rachel Pollak Designs is currently active on the three major social media platforms–Facebook, Instagram, and Twitter. However, little posts have been made on Facebook and Twitter, and although more posts are present on Instagram, they were made within a short time frame and therefore weren’t spaced out enough, e.g. one a day, to gain maximum exposure and likes.
Due to its aesthetic qualities, I think Instagram will be the most beneficial platform for my client. Also, it is the social media outlet where the brand currently has the majority of its audience.
