Week 4 Blog post

I chose to investigate on Instagram the social community of car dealership sales. I noticed/found that most posts use hashtags such as #dealshiplife #carstagram #carsofinstagram. It seems that the social community creates an image of success and connections through the use of a variety of hashtags.
Tagging car groups helps to build a community. Direct posts to active social influencers also helps to get an active community members to check out your page. Responding to comments that people might have a question about quickly also generates likes and comments.
Tactics I suggest to grow the community are: building consistency in style and frequency of posts of sales or cars for sale. Creating eye-catching images that will increase the flow of the profile. The use of multiple hashtags improves community visibility. Also, posting every time a car is sold.
To apply this awareness to my client strategy I recommend:
posting photos of the interior and exterior of the car, including multiple images in a post.
Consistent posting every week (3-4 posts a week using multiple hashtags).
Posting many more videos to increase site visibility.
Create ways to become involved in community events.

Part 2- List your objectives for each of the platforms you’ve selected to work on for your client
Facebook: Strategy is to attain the objective of gaining more followers. I can help my client (KC Motors) create community/engagement online by creating a presence that consistently answers questions and responds quickly to posts that mention the company.
Instagram: Strategy is to attain the objective to have a following on this account. Would like to have more images of community-gatherings. I can help my client create community engagement by documenting the events that they participate in and recording them on this social media platform.
Twitter: Strategy is to attain the objective of frequent tweets and answered questions. Events that we will attend/or host should be posted here. The client can create engagement by responding to tweets and comments in a timely manner.
Social media success for this client is based on using Hootsuite and having images planned to drop consistently on certain dates so that, using hashtags, the community can be generated.
Revise/elaborate on the strategies you started developing last week for each platform. How can you help your client create community/engagement online? I think it will be important to use company hashtag (#kcmotorco) consistently and to tag related brands/names to create online community.

What did you learn? What else do you want to know?
Who did you select as your client? Describe their business/mission, current social media presence (which sites, how active), and which social media platforms you think might be worth leveraging for your client’s business (and why). Note – we will continue to refine this as the semester goes on and you learn new tools/features. ;).

So far, from reading the articles I’ve learned new terms such as SEO. Social Media Manager is #48 of the top 100 for careers. Twitter is a place to get questions answered and is important for the social media manager to respond in a timely manner. Images serve to help people notice your brand and to increase traffic but also make them more memorable. The use of videos will continue to increase audience attention. Making sure the videos are well produced keeps followers engaging with the post. Planning your posts and researching others is also important to keep your followers. Creating a personal hashtag or facebook group creates trust which has been important since 2018. Hiring a micro-influencer can help build a trusting community because they offer come with established followers. Stories are a new way to communicate with your audience.

What I would like to know is how to create a type of posts, tweets, photos that can get people’s attention. Also, what a day is normally like as a Social Media Marketer.

For the purpose of this class, I’m working with a car dealership called KC Motor Company. The company provides good deals on cars that are for sale and will answer any questions you may need. The mission for me is to offer digital, custom, tips and tricks to help with the car dealership getting more popular and gain new customers.

So far I’ve worked on three social media accounts on the most active sites (Instagram, Twitter, and Facebook) The most active social network is Facebook which I plan to add in the future. How I plan on growing employees is through both LinkedIn or Twitter.

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