Global FC (Futbol Community)
Social Media Strategy
2/21/2021
EXECUTIVE SUMMARY
|
Executive Summary |
| Increase brand awareness, brand engagement, and boost traffic to website. (Promoting: Campaigns, Donations, Volunteering)
Analyze current audience and find best approach to reach them. (audience analysis)
Key Resources to create content. – Canva, -High-end visuals -Possibly implementing * Vimeo Create to develop video content. |
SOCIAL MEDIA GOALS
Key Performance Indicators
|
Increase brand awareness by reaching 1,500 accounts on Instagram |
| Increase website traffic to by 20 Clicks through mentioning on posts and story views on FB and IG |
| Increase brand engagement by 10% on Facebook and 2% on Instagram |
TARGET AUDIENCE
What to we know about our current audience:
| Social Platform | Women Population | Men Population | Most active age range |
| 46% | 53% | 24–44 | |
| 44.4% | 55.6 % | 18-44 |
The numbers reflect that we have same population on both platforms and is slightly outnumbered by men.
- main interaction driven by soccer.
Content Strategy
A great way to approach would be batching postings weekly and categorized them by content.
Category Suggestions:
- About Global FC
- Global FC in Action – tutoring, mentoring, soccer tournaments
- Personal Insights – kids and staff sharing personal insights about how their life have been impacted by the Global FC community
- Inspirational Story – inspirational philosopher quotes, Professional Soccer athletes’ quotes, or personal mottos of members
- Benefits & Impact – long term benefits or a success story and then direct follower to click to the website.
- Show casing service to the community, events
Monday – Backstage story such as getting ready to conquer the week. What’s happening at Global FC.
Tuesday- Success Story Post #transformationtuesday
Wednesday – showcasing the brand
Thursday – Soccer tournaments post
Friday – Inspirational Post
Story-sharing when events take place
Oversee the performance of the posts on a weekly basis to make adjustments.
