Content marketing is a vision of how you want to make your brand or business stand out from competitors. It is displayed in a variety of creative visuals such Gifs, images, written captions, and blog articles. Well thought content cannot only increase revenue for your business but it becomes more valued by the increased attention of your customers. Your current audience or customers consume this content of marketing in the form of entertainment, education, and inspiration that leads to advocacy and more exposure of your business.
A couple years ago, I discovered a beauty entrepreneur and social influencer named Clarissa Reyes. I am not necessarily interested on the latest trends of beauty but my motivation to follow her on social media is her vision as a female entrepreneur and her lifestyle. Her Instagram page looks well organized with high end pictures and videos and post consistently on IG stories. 
For instance, when she launches a new product, she makes a video content to display the backstage of a beauty look with new the product. Also, She portraits her discipline and worth ethic as entrepreneur. This creates trust for her current audience and potential customers buying the product. And viewers like myself, to spread the word to people that are into the latest trends of beauty
https://www.instagram.com/p/CMqSEP8HLF0/?utm_source=ig_web_copy_link
Another key point to Clarissa Reyes strategic content on social media posting work collaboration with tv faces. This allows her to boost the marketing of her business by reaching more people with the opportunity of new potential customers.
The importance of creating your social media strategy around your business goals and objectives and understanding the needs of your audience is crucial. This creates a clear brand statement and leadership to your organization.