R15 Client- Project Learning Insights

This project helped me to learn and apply social media marketing tactics that I was not aware of.

I discovered that the basic contact information about social media platforms is very important. For instance, having an effective bio, a physical address, email, and a phone number on your business page are very important for creating trust and awareness of your brand.

Also, I learned that before posting any type of social media content, you need to have a clear objective and set goals how to achieve that objective. But before creating content, it is necessary to study your current audience and know what kind of audience you want to attract. And one thing that astounded me was how measure your impact of your content and understanding KPIs to plan and optimize your social media marketing strategy.