Over the last few years, I have not been active on social media or pay much attention to the use of my current platforms. But I am committed to learn how they can leverage my personal branding.

My five top strengths are restorative, developer, harmony, deliberate, & empathy. Based on these strengths, I identify myself as a problem solver, a team player and understating individual. And they inspired me to write this personal branding statement.

PERSONAL BRANDING STATEMENT

• An approachable team player that customizes her approach to new challenges by taking into consideration analytics and the input of others.
• Brand Slogan:
  • Turn problems into opportunities.
  • I help you bring your ideas back to life.
  • Identifies potential in every challenge.

Recent Updates:

I recently focused a bit more on my LinkedIn Profile by adding a picture, cover photo and some information on my education and employment background.

I created a fan page on Facebook for professional content instead of sharing my personal content.

SOCIAL MEDIA STRATEGY FOR PERSONAL BRAND

I currently have Facebook, LinkedIn, and Instagram.

• Qualities that others say about me.
  • Attention to detail, fast learner, approachable, & team player
• Passion & Interests
  • Photography (creative & inspirational content), Budget planning
  • Create creative content for (personal or business brands) – Future interest.

SOCIAL MEDIA GOALS

• Bring up to date LinkedIn Page and grow my professional connections.
• Create a fan page on Facebook or Twitter.
• Create an Instagram portfolio to display my creative content skills.
• Take professional headshot for all my social platforms.

TARGET AUDIENCE

• Use Linked to grow my professional network and seek potential employers.
• Facebook Fan page or Twitter to connect with coworkers.
• Instagram to connect with people that share same interest.

Social Media Engagement Activity

• To comment on at least 5 people Instagram Posts a week
• To check social media at least 5 times a week
• Post content twice a week on Instagram & Facebook

  

  

Global FC (Futbol Community)
Social Media Strategy

2/21/2021

EXECUTIVE SUMMARY

SOCIAL MEDIA GOALS

Key Performance Indicators

TARGET AUDIENCE

What to we know about our current audience:

The numbers  reflect that we have same population on both platforms and is slightly outnumbered by men.

• main interaction driven by soccer.

Content Strategy

A great way to approach would be batching postings weekly and categorized them by content.

Category Suggestions:

1. About Global FC
2. Global FC in Action – tutoring, mentoring, soccer tournaments
3. Personal Insights – kids and staff sharing personal insights about how their life have been impacted by the Global FC community
4. Inspirational Story – inspirational philosopher quotes,  Professional Soccer athletes’ quotes, or  personal mottos of members
5. Benefits & Impact – long term benefits or a success story and then direct follower to click to the website.
6. Show casing service to the community, events

Monday – Backstage story such as getting ready to conquer the week. What’s happening at Global FC.

Tuesday- Success Story Post #transformationtuesday

Wednesday – showcasing the brand

Thursday – Soccer tournaments post

Friday –  Inspirational Post

Story-sharing when events take place

Oversee the performance of the posts on a weekly basis to make adjustments.

In the Hoot Suite videos, I learned that the key to mastering social media is to write an effective and consistent bio including SEO-friendly keywords to reflect what your company or organization is about.  This would not only help your business to become more discoverable but also will get your targeted audience to click more through your profiles to find more what you are about.

Also, I learned the importance of mobile optimization for business pages.  Social media is often viewed and used via mobile. So, its important to have strong bios stating your mission and the benefits of buying your product or joining your cause. The Pictures above are the current mobile display of Global FC’s Facebook, Instagram, and Twitter.  I would say that in all 3 platforms the organization is consistent with portraying its business logo and mission, but the Facebook page needs more polishing on its demographic information and organization description.

Facebook: Suggestion updates

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For instance, the Facebook changes that I would implement:

• Add a more high-end cover headshot of kids with a soccer ball for the cover because that will create a direct eye connection and will encourage more interest to click into the page to find more information. Also, I have learned that you could use the cover to feature for to showcase products and events. This would be a great place for posting current soccer tournaments and events.
• Adding phone number, HQ location and hours of operation create a sense of credibility and trust to approach Global the organization.
• Adding more categories such as: charity organization, community service will increase it discoverability in search engines.
• Implementing more information about the programs that Global FC offer will communicate the benefits that the organization offer to underserved youth.
• Using the #hopeinplay hashtag in all the social platforms and encouraging followers to share their experience with the hashtag will help to create more engagement and traffic in the pages.

The Hootsuite Academy Videos describe the importance of social media marketing to increase brand awareness, create conversation and conversions, and build a community around your brand. I learned that social media cannot be only be used to share content of your personal interests in your social circles, but also businesses can use it as a tool to maximize their advertising value to reach their goals.

Since I am not familiar with Twitter or Pinterest, I learned that they both use tactics to increase brand exposure and build customer loyalty by engaging with customers effectively. Twitter allows businesses to have a two-way connection. One to interact within the different departments of the organization and the other to connect with customers, vendors, and partners. As for Pinterest, I learned that allows businesses to promote company culture through pins and boards of visuals that drives traffic to their website.

The client that I selected to dive into some of the social platforms as business to gain more awareness and engagement within their community is Global FC (Futbol Community).  The organization’s mission is: “use soccer as a vehicle for a transformative impact”. It supports refugee children through their relocation challenges trying to adapt into a new culture through soccer, education, and mentoring. Global FC’ current social media engagement platforms are Facebook, Twitter, and Instagram. Its follower numbers are as it follows:

Facebook and Instagram are linked together, and I can see that they have been making a post everyday this year. Twitter in engagement is lower. They only posted 5 times last month. On Facebook and Instagram, the interaction with viewers is relatively low. The have fewer likes and comments.  So, I would say that testing new ways to amplify their reach on the streams of these platforms would increase their connection with their community. For instance, I think that implementing story updates and condensing the written content on the visuals would be more appealing to viewers and the use hashtags, geotags, and mentions would specifically target the community of interest.

In the self-audit google search, I discovered that I have my social platforms set privately. The only demographics that showed up on google were general information of where I live, family background, being in the dean’s list at Rockhurst University, fundraising activities where I participated at Cass Regional Medical Center and the employee database of the Internal Revenue Service. Basically, my name only appears on pages of public institutions where I worked or attended college which tell employers that I am active person in my community, that have and education, and have worked for the IRS. These results tell me that I need to work on my branding because there is not much information about me and as I individually looked at my Facebook, Instagram, and LinkedIn, I realized that I need to redefine my purpose and maintain them up to date on each of those platforms, especially LinkedIn because there is little and outdated information on there.  Therefore, my goal throughout the semester is to develop a detailed and professional LinkedIn profile to maximize my professional networking.

PART 1:

My fives strengths are: Restorative, Developer, Harmony, Deliberative, and empathy.  As I got my results from the Gallup Organization survey, I feel that they do certainly describe me, but I have not been fully aware of them.  For instance, I never thought of myself being a problem solver or someone that could have good judgment at making decisions because more often I find myself spending more time focusing on the matter of the issue and my cautiousness makes me afraid to act upon deciding.  This has to do a lot with my introverted personality but having acknowledged  this behavior, makes room for improvement to be assertive and effective when making decisions.

The strengths domain chart places my strengths in the relationship building and executing nature.  This could help me in this class when working on team projects and getting things done on a timely matter . Understanding the matter of the project is important as understanding and connecting the ideas of the colleagues that I work with and in the workplace it could help me to connect with the needs of the organization and prioritize task based on the importance and deadlines.

Hello, I am Alexandra and I am 31 years old. I currently work at Children International as an account specialist. This year I decided to go back to school and get a digital marketing certificate with the purpose to develop new skills that would help me to widen up my career opportunities and  launch a personal business.

Why digital marketing?  as consumers we use this platform to get our goods and services. it amazes me the creativity of vendors to sell  their goods and makes me want to learn and put my creativity to action. so, three things that I want to get from this course are:

1. How to effectively use social media to advertise your business
2. Branding
3. how to read consumer data and use it

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