Reflection 6

The main focus of the webinar was to see how Covid had impacted field marketing since this is the area of marketing in charge of the marketing events or promotions that are done usually face-to-face. Clearly because of the pandemic, they had to move a lot of these in-person events online. It was a difficult change to make, especially with some events that simply cannot be made online such a wine tasting or a dinner night event.

The most beneficial thing that came up with all these changes is that they saw an increase in their reach. Now a lot more people from other countries were able to join their online events through their computers.

Some of the questions asked were:

How has field marketing changed over the last 18 months and what does it look like today?

What was your biggest win during the pandemic?

What are the challenges that field marketers face?

What are the biggest challenges we face today? And what might we expect for the future?

I would like to interview the director of admissions at Johnson County Community college. His name is Pete Belk. I would like to ask hime the following questions:

  • What are somethings about your career that you would do differently?
  • What are the things that you like/dislike the most about your job?
  • Tell me about a time where you had a difficult employee and how did you manage the situation?
  • Tell me about the best candidate that you ever hired… what made him so special?
  • How do you lead?
  • How do you motivate your team?
  • How do you keep yourself motivated everyday?
  • What is the best way to deal with conflict at the workplace?
  • What are the top characteristics that you look on an employee?
  • Tell me about a crazy experience at work?

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