1. Share your key insights from everything you learned about Buyer Personas this week.

There were many things that I learned about the buyer personas this week. I learned that it is important to understand that the majority of the decisions that customers make when making a purchase come from emotions and not logic, so it is important for marketers to send a message that will make the target customer emotionally involve with your product or service. I also liked the marketing wheel that Stormie showed us during the presentation since it allows you to see where you need to improve has a marketing team. I was especially interested in also removing all other options away from your product or service so you are the only option that customers will think of when making a purchasing decision. This however is not easy since you have to study your company, your services and products and what makes you better than others. In one of the short videos that we had to watch this week I also learned that your job as a marketers is not to change how your customer thinks but understanding it and adjusting your message to your customer way of thinking.

2. Choose the company you currently work for OR a company/nonprofit you would love to work for in the future. Develop at least one persona for their target audience. Perhaps it’s a company or brand where YOU are the target audience (buyer) and you create a Buyer Persona about “you.”

I am definitely the target audience for Apple products. I feel like a persona for them would be a young individual, who you use Apple products for their college degree, job or personal use. It would usually be someone who is usually a little better off financially and has a little more money to spend on quality products. The buyer persona cares about products that are reliable and also would protect them in terms of privacy.