I thought I knew a lot about social media, but there is so much more. After watching some of the Hootsuite tutorials I learned how each channel can provide unique marketing strategies for each business. I like how each outlet is for a different demographic and has its own personality so to speak. One thing I learned about that I thought was fun is the Snapchat Spectacles. They are a pair of sunglasses that has a camera to record your day and it can upload on your personal snapchat. This came out in 2017 and I was surprised I hadn’t heard of it. Pretty cool invention!
The client that I am going to be working with this semester is No-Where Consultants. They offer digital marketing services to other companies. This includes; web development, email marketing, and SEO/AdWords. They started the business in 2015 and although they help other clients, they do not have much an online presence themselves. Currently, they have a very nice website and a Facebook page. They do have a Twitter page but only have 15 followers. I think the outlets that will benefit them the most besides their website is LinkedIn and Instagram. No-Where Consultants is all about providing visuals for other companies, so I think it would be important for them to have a nice Instagram with a professional and informational aesthetic.
Wonderful, Alexis! Glad you’re already enjoying the Hootsuite Academy. 🙂 Sounds like you have a great client too.