That video from Simon Sinek’s was really interesting! It made me change my way of thinking. I thing I will use one of his quotes for a media caption tonight. He basically told us that great leaders think differently than everyone else. Their logic is reversed. Instead telling an audience what you can buy, how you make it, and why you make; he states that great leaders tell you why they believe, here is how it works, and this is what we offer. The whole idea is to sell not to everyone, but to people with the same belief. That is your target audience.
Mission Statement:
Why: I believe owning a street wear brand must have culture and a story behind the name. I own a street wear brand that the streets wear the brand. Think about it.
How: People find out about my clothing brand through the street advertisement (fliers, banners, stickers, etc.)
What: We sell clothing that tell stories of our brand that you can relate too. (t-shirts, hats, hoodies)
Social Media Strategy:
To start off, I need to set goals for my LinkedIn and my blog. An easy goal I had was to make sure all the information is flawless and properly laid out. No one likes to review anything without a pattern or guide to follow. For my LinkedIn, I need to update that Clever Fools is in three stores now, not two. I want to add a brief description why our products meet the standards and exceptions of their customers. The metrics I would use are page views and performance of the site.
Those are just some of the metrics I would use. I would need to create a social media audit to find out how effective my blog and LinkedIn are. I will then organize leaders and establish rights to users that run the accounts for Clever Fools.
There is always room for improvement. No matter what. Content for my social media profiles is on the top of the list. I am not cool with posting a crappy photo that rains on the idea your chasing after. A brand must have a specific direction. They will meet that culture and way of direction by being involved in the scene. Doing footwork pretty much. Putting yourself out there to see your target audience react to particular methods of advertising. I wouldn’t say copy what other brands your audience is fond of, but to mimic style and make the idea yours. Take a concept and build off of it to make it yours. On the linkedIn account, I could put that Threadbeast has shown strong interest with Clever Fools. ThreadBeast deals with national streetwear brands that are carried by nearly every mall. To say that they think my product is up to those standards is quite impressive.
Also, I would create a schedule on how to manage the blog and the LinkedIn page. Therefore creating a timeline of content that shows the users that we are always pursuing the idea behind Clever Fools. Testing my marketing strategies and evaluating if more conversions or views from the LinkedIn andblog would be next
I updated my LinkedIn by saying Im in three stores now! For Facebook, I was able to schedule and post a picture through hoot suite instead of the personal account I use to use. For Twitter, I posted a couple more tweets to engage more audience.
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