Reflection 10 matches my brand so well! I just created a blog post about the relationship I built with Shark’s Surf Shop in Lawrence, KS. It goes in depth of the trial and error in order to establish connections in the business world. I think the collaboration of both Clever Fools and Shark’s matched up so well because we were unique. We are not doing the expected. We are creating a brand with originality and culture. There are a dime a dozen Kansas City brands; Clever Fools is built in Kansas City but holds characteristics of multiple foundations. People always ask why a surf shop in Kansas. Then they usually try show sarcasm in the idea of it. I think it’s so sick that the surf shop doesn’t give a crap about what the haters are going to say. It takes a clever fool to not focus on the negative feedback, but to focus on what we will achieve.

Website Blog Post:

https://www.cleverfoolsclothing.com/single-post/2018/04/02/Linking-Up-With-A-Midwest-Surf-Shop

Here is my status update on the blog post for two of my social media: