I think I was most drawn into the engagement lessons in week 8. As I reference Gary Vee one last time, he says the success in his career was built through an important part of just engaging with the audience. He believes that the connection and relationship between you and a customer are much more valuable than a sale. The connection can lead to many sales in the future. Brand loyalty is everything in my opinion. In a TED TALK video, a speaker said something along the lines of “Get your audience to believe in why you’re doing it first, how you’re going to do it second, and then tell what you offer. Most other companies do this in reverse. Trying to sell people a product without any strong belief is where most organizations fall apart. Have a story or purpose for your product, then sell the dang product. With Clever Fools, I claim it to be a streetwear brand. But what makes up a true streetwear brand? Seriously! If you ask any other brands, what would their answer be? IDK probably. Clever Fools is a streetwear brand that has strength through the actual streets of the town. The streets are the voice behind the brand, from banners to fliers to stickers covering the city. People really dig the amount of time and effort we put to create a following not just through social media but through daily lifestyle.

I already signed up for the Hootsuite with Clever Fools and have been using it ever since we first learned about it.  Shout out to Professor Spilde!

Here is my certification!!!