Content marketing involves creating content that not only promotes your brand, but also focuses on creating content that attracts and maintains a dedicated audience. Content marketing relies on creating and posting content that is educational, insightful, entertaining, and overall valuable to a brand’s audience. The ultimate goal of content marketing to is develop a loyal following of customers who will make purchases, resulting in an increase in brand revenue.

One example of successful content marketing is Blendtec’s “Will It Blend?” videos on Youtube. Blendtec’s founder, Tom Dickson, wanted to demonstrate the incredible blending ability of his product, so he started recording videos of himself sporting safety gear and tossing various items into the Blendtec blender. Notable blended items include iPhones, glow sticks, Justin Bieber (or his merchandise, anyway), and the supposedly indestructible Nokia 3310 cellphone.

The success of this content marketing may be attributed to the fact that it incorporates humor and leaves viewers in shock and amazement that a simple kitchen blender can destroy so many different items. To date, Blendtec’s Will It Blend channel has accumulated over 800,000 subscribers and has received over 286,000,000 views. On top of that, their sales reportedly increased by 700% between 2006, when the Blendtec started uploading the videos, and 2009.

Another good example of content marketing is Whole Foods Markets’ Whole Story blog. 

With more and more people trying to be more health conscious, Whole Foods saw an opportunity to help its audience live healthier lifestyles while promoting their brand and products. Not only does the blog cater to its audience by providing healthy recipes and nutritional facts on various foods for a healthy body, but it also provides sustainable solutions for a healthy planet. The success of this content marketing is due to the growing desire for humans who want to take care of themselves, their families, and the environment they live in.

With all of the information I have learned about content marketing, I was able to construct a content marketing calendar for my client, Amazing Lawn and Landscape. Content Calendar-2762a1u

Developing this calendar prompted me to consider what exactly I want to post on Facebook, Instagram, and Twitter for November, December, and January. I enjoyed researching various social media marketing ideas to try. I look forward to seeing how much of an impact this calendar will have on my client’s success.