This campaign included photos of an outdoor lighting installation project that had been completed by my client, Amazing Lawn and Landscape, with a different caption for each social media platform.

Facebook:

Twitter:

LinkedIn: 

The objective of this campaign was to promote awareness of one of the many services that the business can provide, which is outdoor lighting installation.

The target audience consisted of homeowners living in the Kansas City, Missouri area, particularly the Brookside, Plaza, and Waldo neighborhoods. The ads targeted people with an annual household income of $100,000 – $250,000+, ages 30-65+, college graduate or higher. These demographics represent the average customer for the business: somebody who earns enough money to afford to hire somebody who can make their outdoor area look attractive.

Starting estimated budget is $5 per day on Facebook, $100 per day on Twitter, and $20 per day on LinkedIn. After launching the campaign and viewing the results, the budget for each platform could be adjusted accordingly based on which platform performs better.