Recommendations for Lotus Yoga:

Lotus Yoga has presence in the following platforms: Facebook, Twitter, Instagram and YouTube.

First off, I would recommend consistency for each of these accounts:

• Use consistent Name of business “Lotus Yoga and Wellness” (Spa?) (of KC?)
• Use current logo on all four platforms as profile picture
• Determine if there are any hashtags or key words in place already that could be used
• Use same bio for all sites that is at least 150 characters (seen in google search)
• Add social badges from other social media platforms for cross referencing

FACEBOOK: https://www.facebook.com/lotusyogaandwellnessspa

• Profile Image gets cut off…Fix with actual logo, sized correctly.
• Make Bio longer
• Look into settings and allow people to post to your page or tag photos if it can be monitored daily.
• I would suggest following other similar businesses with FB Pages (this is without affiliation).
• Check all “about” fields for complete content.

INSTAGRAM: https://www.instagram.com/lotusyogakc

• Make logo profile picture (right now, picture of 3 yoga women)
• Add a bio of at least 150 words (seen in google search)
• Find out if business has hashtags and add in bio
• Make sure setting for people to contact you is enabled. Also tag others in posts to increase visibility.
• Look into Instagram Insights (as a Business Account) to see graphics of what content works best with current audience.

TWITTER: https://twitter.com/LotusYogaKC

• If this is current logo, make it a little bigger.
• Change name… the actual name of business (not just Lotus Yoga)
• Make bio longer (take advantage of 160 character max.)
• Good idea to make direct messages from anyone be seen (in Settings)
• Make some twitter buttons for profile, list, handle or hashtag
• Could make them a private list to watch what competitors content looks like without publicly following them
• Suggest they start using Twitter again! (Have not posted since Aug. 2019)

YOUTUBE: https://www.youtube.com/channel/UCduwKdyMrbnOsDpljh_4y4w/featured

• Figure out how to improve URL
• Change picture to be more consist with other platforms
• About section needs all fields completed
• A strong description is highly recommended and will help with algorithms which aids in discover ability (the first three lines are most important)

Before pictures posted. Will post after pictures once I get access to all accounts. (Out of town, so may not be until mid-week)