Social Media Strategy and Improvements for Lotus Yoga
Facebook and Instagram
Currently posting 5-6 times a day with a banner with sayings or tips and the class schedule for that day/hour. It provides a quick look for members to get information and it also shows your audience the types of classes offered.
I would recommend posting more engaging posts and mixing up content, to entice the audience to click and share. This will increase visibility with a goal to reach 20% more followers a week.
YouTube
This site hasn’t been used for about 6 months. It needs all the information fields filled in and a more cohesive Lotus Yoga look. I have not gotten access to this account yet.
I would recommend more interaction on this platform with engaging videos and content. With 56 current followers, it would be good to re-engage those followers and add 50 more.
Another recommendation is offering incentives for members to check-in when they visit Lotus Yoga, which shows followers you are an active member and attend classes.
The owner is not interested in keeping up with this social media platform, so I would recommend deleting it.