Lotus Yoga and Wellness Spa vs. The Zen Zone

FACEBOOK:

The Zen Zone is a yoga studio in Lees Summit. They have 5,334 Facebook followers, in comparison to 2,400 followers for Lotus Yoga. The Zen Zone posts 5-10 times a month. Posts include a lot of variety, such as instructors posts, pictures from class, videos, as well as banner and tips.

I think The Zen Zone yoga studio has a successful Facebook page because of the variety of posts and content. Instead of just listing class times, they make comments concerning each post, even if it is a static banner. Also, they don’t bombard the platform with multiple posts a day.

In comparing The Zen Zone to Lotus Yoga on Facebook, I would recommend only posting banners 25% of the time, rather than all the time. Also, fewer posts with more quality content…like consider promoting certain kinds of yoga that might capture viewers interest because they like the same thing. This makes a more quality fan base…they follow you for a reason other than being another yoga studio.

Also, contacting businesses that currently follow you and offer to reciprocate “likes” and “shares” to reach more people and increase exposure. Collaborate with instructors and current members as well and offer incentives for “checking in,” “likes” and “Shares” or other incentives.

Share your objectives and strategies from above (the first “Do” item).  What will you implement (or recommend) to build community engagement on each platform?  Why do you think that will work with the audience you’re engaging with? 

FACEBOOK:

Make Facebook posts more personal.

Show pictures of the studio, classes, instructors and promotional items.

Engage the audience more with polls and questions. Get them talking with one another and sharing and liking each other thoughts and ideas.

Encourage instructors and members to participate in the Facebook posts and “like” and “share” your love for yoga.

Always reference their website where they can find any information they may be looking for.