Lotus Yoga and Wellness Spa Objectives

FACEBOOK:

Current Followers on Facebook: 2496 GOAL: 3,125

Increase followers and activity of Facebook by following these steps:

1. Recommend cutting down the “static” banners. Currently, these banners are 100% of their posts and they post 5-6 times a day. I would like to recommend one banner a day and, other, more engaging posts such as:
   1. Set up questions, polls, opinions or suggestions (one a week)
   2. Promote specific things about your studio/instructors (once a week) (a type of yoga or instructors tips)
   3. Consider contacting businesses that you have a relationship with and offer to reciprocate “likes” and “shares” to reach more people and increase exposure.
   4. Suggest instructors and members  use the “check in” feature on Facebook. Maybe put their name in a bowl every time they do for a drawing at the end of the week. This shows people where their friends yoga and gives somewhat of an endorsement at the same time!

INSTAGRAM:

Current Followers on Instagram: 693 GOAL: 850

Increase followers and activity on Instagram by following these steps:

1. Recommend cutting down the “static” banners. Currently, these banners are 100% of their posts and they post 5-6 times a day. I would like to recommend one banner a day. Indicate the class schedule is on your website and have link.
2. Include some posts/pictures of the daily life at Lotus Yoga. Be sure to “tag” relevant users, highlight them and share!
3. Use humor or clever headings to attract those scrolling. Also, occasional memes are fun.
4. Look at organizing the posts in categories/round icons for ease of finding specific information.

YOUTUBE:

Current Followers on YouTube: 56 GOAL: 100

Increase followers and activity on YouTube by;

1. Posting more current videos and content.
2. Think of businesses with overlapping interests that would appeal to both audiences. Work together to reference each other and bring awareness to a new group of people.
3. Always like and comment or respond to viewers comments and suggestions.
4. With 100 followers you can customize your YouTube address/link!