I chose to profile LA Fitness. It is a health club in Los Angeles. I chose this because it is a health club like Woodside, but also because Woodside’s owner lives in LA and uses the West Coast to influence Woodside.

LA Fitness continues to increase its presence by focusing on the one lifelong benefit valued by everyone: good health.

Founded in Southern California in 1984, LA Fitness continues to seek innovative ways to enhance the physical and emotional well-being of our increasingly diverse membership base. Today, our state-of-the-art clubs span the continent, and we’re still expanding. Our strong and successful growth stems from our commitment to understanding and meeting the distinct needs of each community we serve. With our wide range of amenities and a highly trained staff, we provide fun and effective workout options to family members of all ages and interests.

It is successful because it provides amenities that are highly requested for a lower price.

To grow the community, they could do a better job advertising to a broader audience, with different types of culture and community.