I think implementing a way to interact directly with the members of the club on social media will make Woodside more desirable because it shows a sense of community. This could be implemented by posting polls and interactive stories to Instagram. Or hosting giveaways that you can enter by promoting our social networking sites, this way we are getting free advertising and PR from members of the club who have a high standing in the Kansas City community. This will give Woodside a warm, personable, at-home community type feel. Woodside IS local and we want to market that. I think that i what our audience wants, a boujie wellness club that makes them feel pampered, while also giving them a unique sense of community. Most members of the club feel at home here because of the inviting and personable staff, so highlighting that online could also bring people in by showing them that Woodside is more than a membership. It is a community.