What I learned this week

I actually learned quite a few things this week such as consistency. It’s things like this that I never really thought about before but now that I am, I notice how it’s being used in other places. I guess that consistency would be a super important part of the definition of branding. How you represent your brand, is how people will perceive it. It’s important to ensure that everywhere your brand is visible, it’s going to be presented in the best way possible. If you have random things on different social media sites, you aren’t going to be looked upon as a very professional person/group.

This week I also learned about different features on sites that I had been using for a while. Twitter lists are something that I really had no idea about but now that I do, they are super helpful. Since my client has to do with gaming, lists will be a great feature. I can have a list for Triple A development studios, a list for Indie/smaller studios, and a list for misc. people and companies that don’t fit in either of those categories. It’ll make it possible for me to really break down and keep track of developments in the simplest and most efficient  way possible. I could even have a public list for my followers to see of people and companies that I like and think they might enjoy if they like the things that I post. For facebook, I really liked the integration of all the statistics for users. The goal for most companies is to provide the best content for their followers and these help with that. If you post something and you check the stats and find that a lot of people have hidden it from their timeline, it could imply a few things. Maybe you are posting too often, it’s important to spread out your posts to  make sure you aren’t spamming your followers’ timelines. You don’t want every post on there to be yours. Maybe you made a post that really didn’t have anything to do with the page or client that you have. People are looking for certain types of content and that’s why they liked your page. Ex. if it’s a gaming page and you start posting pictures of food from restaurants you like. People will probably hide those posts and may even go as far as unliking your page. In my opinion it’s important to check the statistics as to see what is and what isn’t working so that you can fix it. If people like your content they are more likely to tell their friends about it. A company should never underestimate the word of mouth as people will more likely follow through if it comes from someone they trust rather than someone they don’t know.

So far, I’ve just completed the basics in setting up the twitter and facebook pages:

twitter: https://twitter.com/BernerStudios

facebook: https://www.facebook.com/BernerStudios/

I plan on adding a lot more content and information to them this week.

That’s all for now

– K.

via GIPHY