A Wholesome Time

After reviewing my buddy’s brand research about me, I’ve come to realize I need to develop a stronger brand name. My Instagram is very engaged in the community as well as Facebook, but my Twitter is still struggling as I hardly use it. My Pinterest is very out of date as I haven’t used it really since middle school.

My goals for my online presence this summer would be that I would like to develop my Facebook and Twitter more to have better influence and visibility online with those accounts. I would also like to increase my follower count on my Instagram so that there is a stronger follower-following ratio as well as more engagement with my posts. I would also like to develop a consistent theme and color scheme that easily identifies me with followers.

Buddy Audit

A Little Bit About Me

My full name is Katherine Copeland Hull, but people just call me “Katy.” I’ve only been called Katherine when I got in trouble when I was younger. I will be a junior this upcoming semester.

I am a Public Relations and Digital Media Production double-major at Drake University. I’ve worked with social media a lot in the past and have experience organizing brands and their images. I currently work with ESPN 3 and help live broadcast Des Moines athletic games. I used to work as the online media manager for the sorority Kappa Alpha Theta, and I currently work as the media manager for Drake Broadcasting System as well as the theatre company Drake Shakespeare and help promote their shows to the public.

I am taking this course partially because it’s a requirement for my major, but also I want to continue to enhance my relationship with social media and be able to continue to provide content that will engage the community and this class will help provide new tools and opportunities to go out of my comfort zone.

Three things I would love to learn in this class:

1. Learn new techniques on how to enhance my personal brand
2. Understand how other companies enhance their brands and look for trends and patterns
3. Develop stronger social media content in general as well as being able to write in formats that engage audiences

I can’t wait to get started!

-Katy

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