This week we were introduced to the various social media platforms and the uses/uniqueness each has to offer. I learned that if I want to excel in the marketing world I better get to learning the many platforms and what they can offer me and/or my clients. There were seven things that make social media so important and they are:
Learn about your customers and connect with your audience
Reach a new audience locally and globally
Improve customer service
Gain market share
Create meaningful relationships that generate leads
Affordable way to create brand awareness
Establish business as an industry expert and expand professional network
I am really excited about expanding my knowledge in marketing and being able to learn and adapt with what social media has to offer. What I truly want to learn is the analytics of all the data collected within the platforms and how that data is used to change marketing strategies to reach the target audience.
My client will be Nichole Kunkel she is an Independent Consultant for Rodan & Fields which is a skin care company. Nichole currently uses Facebook as her primary means of reaching her audience. She does have other platforms that include: Instagram, YouTube, and LinkedIn. Nichole is an extremely passionate consultant for the skincare products that R+F supply. Her mission is to help those that suffer from unwanted skin conditions and to change their lives by changing their skin.
The following are the platforms we would like to utilize to increase her engagement:
Facebook- She currently uses this and posts to it multiple times a day. We will continue to use it and optimize her profile to gain exposure.
Instagram- She currently uses this but not as frequently as Facebook. We will continue to utilize it and engage more along with optimizing her profile.
YouTube- She has a profile she needs to uniform it to the others and utilize it for online presentations and informative material.
LinkedIn- She has a profile but is not updated or uniformed with others. We will uniform and update it and begin to incorporate material to it.
Twitter- She does not have a profile in this platform. We will set her one up and begin to incorporate her business to this platform.
Pinterest- She does not have this platform, but I would like to setup a profile on this platform since the majority of her target audience is female it just makes since because most of the audience of Pinterest consist of the female demographic.
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Great overview, Matthew! Go ahead and take screenshots of your client’s current social media profiles (again, so you can compare at the end of the semester to see improvements side by side). Also, since you enjoy data, go ahead and grab more numbers (How many followers does your client currently have on each platform? How many times does she post per day or per week on average? What is engagement like on her posts? etc.)
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