When enrolling for courses the social media class was one that I dreaded taking. At one point I even considered dropping the course because of my comfort level in the social media field and my lack of knowledge with the many different channels available for social distribution. I told myself that if I wanted to transition to the marketing field completing this course was a must because social has a tremendous impact on marketing efforts. Here I am closing in on the end of the semester and I get to take away a Hootsuite platform certification, some advanced knowledge of the social channels, experience collaborating with a client to promote and distribute content relevant to their industry, and an opportunity to interview for a Social Media Specialist through my current employer (Deluxe).
My social presence began with just a couple channels that I really did not interact with. The channels that I had in the beginning were Facebook and Google+. I used Facebook to keep in touch with friends and family that I do not talk to very much. Basically, I used it to see what was going on with my “friends”. Google+ I only had for collaborating with fellow students on projects for school. Here are snapshots of the beginning:
As the semester progressed my comfort level progressed with the various channels. I created additional channels to expand my social presence. I began working with a client to promote and distribute content across various social channels to increase their market share. This client project helped me understand the value that social media can give whether its personal growth or business growth. It also helped me get more in depth exposure to the various channels along with the focal points of distributing content across the appropriate channels. If you were to search for “Matthew Harper” mid semester you would have come up with a wide search because there are many “Matthew Harper’s” in the world. To ensure that you find the correct “Matthew Harper” I began to standardize my channels so you would know you found me. My channels at mid-semester were the following:
As you can see I added two additional channels (LinkedIn, and Twitter). I created these two accounts for different reasons. I created the LinkedIn profile to create a professional profile to connect with others on a professional level where my attributions and accreditations are displayed to public viewers. The Twitter profile was created to follow certain accounts that would distribute content that I would be interested in (primarily sports related content).
Now that the semester has begun to come to a close I have established my presence on multiple channels all for various different reasons, but all the channels has an importance to me for the content I wish to consume or distribute. The message that I want all my profiles to display is my experience as a leader. My main message is that I am an inspirational leader in the real world that will give my fellow associates a trustworthy and reliant leader that they can turn to at any time. I also want to deliver the message that I will be there to guide them in the direction that will promote and create a positive and productive environment where we can all grow and prosper together. I made the decision to remove my thumbnail photo from all my profiles with the exception of Facebook because that is more personal and I do not intend to create a following from that channel, until I am able to get a more “professional” photo of just myself. I figured it would more beneficial for me to not have a photo than to have a photo representing “leisure”. I will still adapt and update my channels accordingly when things change throughout my life/career. My channels give one a look in on my professional, personal, and interests. My future goals with my channels are to maintain updated channels for others who wish to view information about me. At this time I do not have any reasoning to increase my followers/friends. I do understand that networking is a valuable key to success personally and professionally. So with that I do plan to network with others via my social channels and will be more inclined to increase my followers and following as my career in marketing grows. Here are my channels as of date with the reflections I have mentioned:
This report displays a very brief adaptation and transition of social channels this semester. Some of these channels I will use more so than others. As I mentioned previously as my career grows so will my social presence. I have colleagues that are professional photographers and plan go through them to get a professional photo that I can use as my thumbnail for the social channels. I will even update Facebook with that professional photo to ensure that my profiles are easily recognizable and standardized. This class has been a tremendous opportunity for me to reach my career aspirations. I have grown a lot over this short period of time and plan to grow much more over the course of my educational and professional career with my social presence. I do hope that I get the opportunity to display what I have learned in this course through the position of Social Media Specialist at Deluxe in which I interview for next week. If I am selected for the role I owe many thanks to all those who have supported my growth educationally and professionally at JCCC and Deluxe.
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