Adventures in Marketing

1. LinkedIn Learning (Sales Fundamentals + Preparing for a Career in Sales): What similarities did you notice between Sales Fundamentals and Marketing Fundamentals ? There were similarities between these two courses. One similarity is that a business owner can never know too much about the business and there is always room for growth, no matter […]

I chose to promote Harry’s Pub & Grill by advertising that they have food. I added a beverage special with the purchase of an entrée so that people will try the food. I also added a Yelp rating and a QR code for people to scan the menu. I figured this flyer could be placed […]

1. What stood out to you during the Marketing Fundamentals mini-course? I really liked the feature benefit ladder example in the mini-course. for analyzing products and features that the ultimate value delivers. I think it will help merchants to deliver products customers need and are more likely to buy. I also thought it was a […]

I attended the webinar From Surviving to Thriving: What Marketers Learned from the Pandemic that’s Changed their Marketing for Good. This was presented by Jonathan Beeston, a Product Marketing Director for EMEA. Ben Carter CMO Purplebricks and Russell Parsons Editor-in-Chief Marketing Week. This webinar focused on the changes that were necessary to change business and […]