Adventures in Marketing

1. What stood out to you during the Marketing Fundamentals mini-course?

I really liked the feature benefit ladder example in the mini-course. for analyzing products and features that the ultimate value delivers. I think it will help merchants to deliver products customers need and are more likely to buy. I also thought it was a great idea to compare it similarly to competitor’s products in order to out perform the competition.

2. What course(s) caught your attention in LinkedIn Learning that would fit into your Professional Development Plan and Career Goals? How could you fit this into your schedule? Will you?

I think the communications, personal effectiveness and diversity and inclusion are the most important additional courses that will fit into my Professional Development plan. These would also help with my career goals. I could take some of these courses during my lunch breaks or listen to them while I’m driving. I will set out to take at least one of these courses this week while I’m still within my free trial of the program.

3. Small Business Revolution: Wabash (S1E1)  Out of the six businesses to be featured in Season 1, which one would you be most interested in helping as a marketer? What did you think about, learn from, relate to in this first episode?

I would be interested in helping Harry’s Old Kettle Pub and Grill. My family has a background in the food and beverage industry and it is the one I know the most about. I like the old west days and the time of the saloon’s and old time pianos and I think a new twist on the best of the old west would be a great way for the town to relax and enjoy themselves. I have taken my RV across a lot of the country over the summer and I noticed a lot of Main Street businesses have all been boarded up in small towns. It’s really sad and speaks straight to my heart! People need jobs and have to leave their homes to go get them and old, elegant architecture is being boarded up and wasting away. There’s a charm that small towns have that can’t be found anywhere else. They feel safe and remind me of times when an entire community came together before the internet. I like the idea of revitalizing those areas to market to new customers and not trying to bring back the past, but save the buildings.