Adventures in Marketing

1. LinkedIn Learning (Sales Fundamentals + Preparing for a Career in Sales): What similarities did you notice between Sales Fundamentals and Marketing Fundamentals ?

There were similarities between these two courses. One similarity is that a business owner can never know too much about the business and there is always room for growth, no matter how long the business has been running. They both also discussed how customers are likely to change their mind and how to believe in what you’re selling.

Which part of the sales cycle are sales professionals typically the weakest? Based on the wisdom shared in “Preparing for a Career in Sales,” what specific tips/areas do you think will be most important for you to remember/work on personally?

The weakest part of the sales cycle is usually the presales process. Practicing will help to remember the process the best. It will help you to always be on your game and ready to prospect your customers and strategize accordingly.

2. Sandler Training: Which training/webinar topic did you watch? Why does the topic you learned about, matter? How will it help you in your career?

I watched Selling Through Supply Chain Delays. I chose this topic because it is important to everyone right now as a business and as a consumer. It is important because prospects are getting less and less patient and willing to wait for a product. It is creating a cascade effect and it is hard to forecast what the future shipping charges will be and when a product will be available again. There are also a number of workforce challenges and customers are not always willing to wait. It makes it very important to anticipate the customer’s future needs and empathize with the lack of product availability in the preset times. Things like this can help the customer to gain trust in you and try to react proactively instead of reactively and don’t give push back or become defensive about supply issues. When they see you on their side, it is powerful in changing the dynamic of the interaction.

3. SalesPower Webinar: What is one key takeaway or strategy you gleaned? How could you apply/practice what you learned? Did you connect with anyone from the webinar on LinkedIn and/or write a thank you? 😉

Overhead as a metric that is necessary. Which items will need to be meetings and which can be an email will be key to the balance of quality and quantity. Having enough employees that are effective and not stuck in unnecessary meetings will help qualified sales associates connect with qualified buyers. I can apply what I learned by using the proper training channels with associates between meetings and trainings to keep developing sales associates to align with the business needs to improve interactions with prospects. I did not connect with anyone after the Webinar.