Adventures in Marketing

1. Share your key insights from everything you learned about Buyer Personas this week.

I really enjoyed the presentation of the Marketing Wheel. It really helps a company to visibly see where they’re excelling as well as which areas they may be struggling with. It seems to be a trend in after purchases that the WOW factor falls short with the customer’s experience. The visual representation of a wheel shows that a company is healthy and addressing all aspects of the buyer’s persona, if the points are closer to representing a circle without gaps. The areas that show room for improvement should be areas of focus where you can actionably show a boss the need and come up with a plan to move from a 2 to a 3 in small increments over time to really pump up that wheel.

2. Choose the company you currently work for OR a company/nonprofit you would love to work for in the future. Develop at least one persona for their target audience.

Melissa Rose