Content marketing is posting on social media accounts with pictures and videos/blogs, while posting on the social media accounts you are not promoting the brand but you are stimulating interest in the brand. So while you are posting about the brand and stimulating interest for that brand you are not promoting the brand in the way that other brands are promoted. I’ve seen a lot of content marketing just from watching youtube. A lot of bloggers that I watch use content marketing such as a youtuber that I watch named the Stradman, he uses content marketing in his videos when he is using something but is not sponsored by them. Contenting marketing is successful because the brand is being promoted and the person posting is also getting social media outlook and views. On both sides content marketing is very successful.

Thank you, Alex Quillen