To find out which social media ads are targeting me, I went to Instagram which is one of my most used social media accounts to find out. When scrolling through my feed I find a lot of sponsored ads for a company called 80eighty. This is a business that does a lot of work on cars and they have started doing giveaways for vehicles that are modded(upgraded). This ad is effective because it’s sponsored which means that it pops up on my feed many times in a sitting while scrolling through Instagram. They also have really good vides which draw you in with interest.I believe that a company can track their social media ads but viewing the insights of their posts and how many people like/share/comment/view their profile and how many people purchase something to enter the giveaway. Also if it’s viewable they can see how many people go to their website and notice the people buying into their giveaways. Another ad that I see on my social media accounts if a man that I follow who is a youtuber and does giveaways to lucky fans. He’s youtube is all about shoes and the really popular shoes that come out to the public market. He partners with other businesses to do giveaways and all you have to do is like, share, and follow. He connects a lot to his followers and that’s how I believe he is so effective. He also tracks his effectiveness like the other account, with the amount of people he can see in his posts’ insights and the people following the accounts.

Thank you, Alex Quillen