This is a mockup Email campaign I created for my client: London Motorworks. First, this Email features an attention grabbing first line in order to increase the likelihood of being opened by a customer. They see “$25 off…” and are interested in the details. Second, when…

As I lead class, I don’t have much to say about what was learned in class. 🙂 I was also too busy practicing landing pages to really pay attention to the video in class. What a terrible student :’D Here’s the landing page I created…

Last week I watched a lecture by John Gagnon, a Bing ads evangelist, titled the “Core Concepts of Paid Search Marketing.” The two main concepts that stuck with me from his lecture were how the PPC bid for a given advertisement is determined and the “Search Funnel” as…

This week’s topic was Search Engine Optimization (SEO) — both on and off-site. I have a decent understanding of code, so the on-site SEO makes perfect sense to me. The basic concept behind such coding involves developing your website in a manner such that search engines have…