This is a mockup Email campaign I created for my client: London Motorworks.

First, this Email features an attention grabbing first line in order to increase the likelihood of being opened by a customer. They see “$25 off…” and are interested in the details.

Second, when the customer opens the email they are greeted by a cute picture of a snow-covered car which makes them want to see more. The tag line “$25 off winterizing service” is once again present and bold.

Third, the text is designed to “entertain” through its word-choice. The easy-to-understand list pulls the viewers eye to the important information.

Finally, the Email closes with a “signature” from the owner in order to provide a more personal touch.

The discount serves as (1) a means of encouraging customers to open the email as mentioned and (2) a measure of success as to how well the email worked. When customers call to book an appointment, they will of course mention the discount. This allows my client to know what number of customers are opening and reading his campaigns.