I have previously written a post about my strengths on this same blog so I will summarize what I wrote then.

My top five strengths are Strategic, Maximizer, Adaptability, Command, and Activator. My end-goal is to start a lifestyle brand. I think these strengths combined with my personality and knowledge are well-suited to my entrepreneurial vision.

Strategic individuals have the ability to find the best route to a given solution. Maximizer focus on excellence — excelling in what they can do best. Adaptability means I am able to live in the moment and adapt when needed. This one in particular is necessary for dealing with the risk and uncertainty that comes with entrepreneurship. Command means I have a natural ability at leading. Combined with the Maximizer tendencies, I can push people to do their best.  Finally, Activator means that I want to start things. I don’t worry or get caught up in planning like many do.

My self-assessment for social media didn’t reveal a ton of new information. It confirms what I have attempted to do. I purposely limit the number of social media platforms I am active on. Additionally, I try to keep my personal following small, and I tend not to engage in frequent posting. Put simply, I don’t want people knowing a lot about my personal life through social media.

My business account on Instagram on the other has extremely high engagement, publicity, and a fairly high follower count for as young as it is. I have almost twice as many followers on my business account than I do on my personal Instagram. Engagement is much higher too. I regularly get over 60 likes on my posts, even reaching over 80 on some. My personal account instead gets 10-20 likes for most posts.

One thing that did bother me about my assessment is the number of abandoned social media networks I have. I simply have stopped using several. I wish that after a certain length of inactivity, the website would unlist your profile. This would allow you to update it in the future if you so wished, while still preventing the account from being found accidentally by someone else.

My goal for this class is to keep expanding my reach and brand image for my online business. I want to continue to grow my audience and post content that they want to engage with.