Last week I discussed the various social media channels my brand now has as well as their strengths and weaknesses. I will now expand upon this social media audit and discuss overall social media goals, resulting strategy, as well as how to measure these goals…
I preemptively created two new social accounts last week and updated the others to match. The new ones I created were Twitter and Youtube. At the moment, I don’t really intend on regularly employing either, but I figured it was a good idea to claim…
This week we learned a basic overview of each of the various social media channels. Nothing was new information, but it was a good review. I have started thinking about each in terms of their strengths rather than just dismissing it for a particular marketing…
I have previously written a post about my strengths on this same blog so I will summarize what I wrote then. My top five strengths are Strategic, Maximizer, Adaptability, Command, and Activator. My end-goal is to start a lifestyle brand. I think these strengths combined with…
Hello, My name is Silas Williams. I am in the final stretch of my Marketing Management AAS at Johnson County Community College. I plan on owning my own lifestyle brand and using my sense of design, connections to the said lifestyle, and marketing/business talent to grow…
The following is my mockup advertisement for London Motorworks. I created it with traditional media in mind, though it could certainly be used on social media. Tim London’s primary purpose is to re-position his business. He wants to attract more mature individuals with…
Name: London Motorworks Objective: Re-position brand to increase number of higher-income individuals with expensive vehicles. Maximize profitability of existing space and employees. Content Strategy: Content needs to appeal to his ideal consumer. If they are middle-aged men who drive BMWs, work in management, play golf, and enjoy “dad…
This is a mockup Email campaign I created for my client: London Motorworks. First, this Email features an attention grabbing first line in order to increase the likelihood of being opened by a customer. They see “$25 off…” and are interested in the details. Second, when…
As I lead class, I don’t have much to say about what was learned in class. 🙂 I was also too busy practicing landing pages to really pay attention to the video in class. What a terrible student :’D Here’s the landing page I created…
Last week I watched a lecture by John Gagnon, a Bing ads evangelist, titled the “Core Concepts of Paid Search Marketing.” The two main concepts that stuck with me from his lecture were how the PPC bid for a given advertisement is determined and the “Search Funnel” as…