Similar to an elevator pitch, a one-pager summarizes a presentation for your product marketing materials library.
A great one-pager
Great one-pagers remind prospective clients of two or three problem points and demonstrate how the features of your company directly address these issues. Providing readers with a clear, concise call to action is an effective method for increasing sales.
Focus and simplicity are the keys to a successful one-pager, but without a well-organized content strategy, you won’t get there. If you want to increase conversions and broaden your audience, your one-pager must stand out from the enormous quantity of content to which people are constantly exposed.
A one-pager is not an attempt to provide exhaustive coverage of a subject, but rather an invitation to learn more. Finding precisely what your customers and prospects will find most engaging can be time-consuming, but it is worthwhile to do so accurately.
Creating an outstanding one-page article is a long-term investment in perennial content, as it can increase website traffic and generate interest. Utilizing superior one-pager templates can further standardize and accelerate the process.
A one-pager written in an approachable, direct style can be used as a download or link in outreach emails, social media, and business association pages, as a follow-up to an initial conversation, and for other purposes.
Consequently, it will be utilized throughout the entire buyer’s journey by marketing team members, account administrators, sales development representatives, and even customer success managers.
The essential elements of a successful one-pager are the same for all businesses, but yours must reflect the objectives, products, and services of your business. The following are several of the most crucial elements:
Features list for a one-pager:
- Buyer archetype or profile
- Value propositon
- Focused
- Brief background
- Demonstate excellence
- Proof
- Next steps / CALL
- Great design
Prepare and present your one-pager
Ensure that all of your decisions are based on a thorough comprehension of what motivates conversions among your prospective consumers.
A one-pager is exactly one page!
Your content MUST fit on a single page. Remember that this is an invitation to learn more; it should be engaging and encourage potential customers to act. Obviously, this will necessitate some content-related sacrifices.
Demonstrate a distinctive design
You only have a fraction of a second to grab someone’s attention. To achieve this, you must have an exceptional visual design.
Keep in mind that a flawless design will help you sell your product. Although interactive design elements and current, captivating visuals are essential, your primary goal should be to inspire people to act.
Deliver a unique value proposition and have a distinct aim
What makes your offer unique? Those who could become your customers are currently engaged. What will they gain if they accept the offer to find out more? Provide lucid descriptions of the issues and comprehensible solutions.
What would you obtain, in other terms, if they accepted your invitation? What are your objectives for this one-page document? The solution will assist you in refining your content so that it is concise and engaging for your audience.
Your sales content strategy may provide responses to these inquiries.
Remember the call to action
Consider where and how your target audience will view this one-pager, as well as how action can be incorporated into the page. To accomplish your objective, make it as simple as possible for individuals to act.
Consult your group
Your sell document will be enhanced by involving your colleagues and perhaps even your current clients in the design and editing phases. Insights that are unexpected and concealed can be incredibly useful, and they may also reveal something you overlooked.
Employ consistent branding and motif
Although every organization has a style, not all have a style guide. Determine what colors, fonts, logos, and other visual elements make it uniquely yours.
Ensure that your work flows naturally from the company’s visual identity and persona.
Follow your progress
After publishing your one-pager, you’ll need to assess its efficacy. Focus on increasing your conversion rates to accomplish this. Using engagement analytics, DAM software can track and report on the content’s effectiveness.
Before composing a successful one-pager
Despite the effort required to create one, a persuasive one-pager may be a highly effective way to increase sales and build brand recognition for your business.
The marketing and sales departments have collaborated to produce some of the most effective one-pagers.
To obtain the most effective version, you must conduct multiple audits of sales content, generate multiple revisions, and then monitor their performance. The procedure can be time- and resource-consuming, but it will be worthwhile once the necessary resources are acquired.