- Example apple
What: we make great computers
How: They’re beautifully designed, simple to use and user friendly.
Why: want to buy one?
People don’t buy what you do; they buy why you do it.
People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.
Golden circle.
Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren’t. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do.
- What I update this week? I update some new pictures about our last week shipping package.
What is your personal mission statement? What are your personal branding goals on each social media platform? This reflection/assignment is about your PERSONAL BRAND, not your client. Please email me when you’ve updated your reflection.