Hey there,

I took a look at various videos on Hootsuite.com regarding different social media backgrounds. Starting off with Twitter, I learned that Twitter not only uses the page to advertise to customers or potential customers, but, they also reach out to customers and other vendors. This is a “two way connection”. With Linkedin, I learned that campaign managers use their site to promote paid ads that are directed to a specific group of people. When it comes to Linkedin, I didn’t know businesses used that site to market and promote to customers. I had always thought that Linkedin was used to help people find jobs and for employers to conduct some social media research on potential hires.

I’m a pretty heavy Instagram user with just over 1,600 followers and averaging about 400 likes per post. However, I didn’t know that Instagram has the feature of contests for businesses. I think that’s a pretty cool and engaging feature for customers to get involved with their business. Youtube has always been a site I’ve used frequently, just not as a creator. Until now, I didn’t know that audience analytics were collected for creators with a following on the site including the demographics of viewers. When I think of Pinterest, I think of users finding inspiration for designs, food, trips, and outfit ideas. Never did I think that businesses actually used Pinterest.

Overall, I didn’t realize how much businesses utilize and rely on social media to drive their business. A lot of it also has to do with the demographics of people with the biggest factor being what appeared to be the age. Which in turn, makes sense. You can’t promote a 2022 Mercedes GLE with augmented reality for the navigation system to someone who’s 80. They are not inclined to use technology like people who are even in their 40’s are. Same applies to marketing antiques to someone who’s only 19 years old. They are all about technology and innovation. I would really like to see how businesses have evolved over the years with the growth in social media usage among age groups and I would like to see the different ways businesses use their social media sites.