Here are the results I got from running my clients Twitter through Hootsuites Social Grader:

Reach: B+, Engagement: B, Profile: A

3 aspects of my clients Twitter that I could improve are: keeping the Twitter up to date with near events, sales, and any successful recovery stories. Ideally, making the Twitter’s presence alive much like their Facebook page is.

The next thing I could improve on is replying to tweets that other users tag my clients twitter in. Hootsuites Social Grader interpreted that my client has only replied to 1% of the tweets that our handle was tagged in.

The third thing I could improve on is to make the Twitter profile custom by adding different colors which add personality and uniqueness.