For my ad, I chose Ellen’s Bridal in Wabash. My concept was to focus on the other items they sell in the boutique other than dresses. I saw on their website that they sell jewelry. I thought that it would be good to focus on jewelry by having a sale and maybe customers coming in for the jewelry sale might see a dress they like for themselves, bridal party or even mother of the bride. To grab attention I thought playing off Breakfast at Tiffany’s would be a fun idea. For the breakfast element, I thought a brunch bar would be good to bring customers in the doors. Then as part of the Tiffany’s theme, they would receive a blue box similar to how Tiffany & Co boxes his jewelry and how ever much jewelry they can fit in the box would receive the 20% discount. In hindsight, after looking at the other ads in the classes I should have include more details about the event on the add like date, time and location. I edited it and added some more detail to it.

Part 1 – What podcast/interview did you listen to?

I listened to the Tim Ferriss Show. He was interviewing Gary Keller, co-founder of Keller Williams real estate company. I chose this one because I am currently reading The Millionaire Real Estate Agent by Gary Keller.

Part 2 – What type of questions did the interviewer ask? Or – what questions were answered?

Tim asked about his childhood and Gary answered. Gary had never originally planned to go to college but his parents wanted him to after a very brief attempt at being a musician. Tim also asked Gary why he decided to strike out on his own and what was one difficult situation he had face and how did he resolve it. Tims questions lead to anecdotes and are never just a yes or no response.

Part 3 – Who would you like to do your Informational Interview with this semester (mid-level in career; someone you could ask for 20 mins. from)? Draft up 5 – 10 questions you would ask them.

I would like to interview Heather Williams who I met with on Friday. She is the one who gave me the book I am reading  above. List of questions listed below.

1. Why did you decide to go into real estate?
2. How did you keep your business alive during the Great Recession?
3. What are key skills needed in your industry?
4. What is some advice you would give to a person wanting to get in the industry?
5. How did you adapt your approach during COVID 19

What are the key concepts/tips you’ll be applying to the emails you write in the future?

What brand do you enjoy receiving email from? Why?

 

The key concepts I plan to use is to use proper grammar and spell check. I was not aware before this that name dropping can actually help your communication and is appropriate to do so in a email. I also learning how to edit my emails so they sound more professional. I also plan to apply a signature to my emails. I enjoy emails from target. They always have what I need and use a lot of pictures and sales.

1. What projects, internships, volunteer work or life experiences would help you develop and/or showcase skills for the jobs you shared last week?  What projects, internships, volunteer work have you done which already align with those employers’ needs?

My experience in sales I think will help when I transition into the Marketing industry. I believe developing better analytical skills will help in the industry.

2. What classes/certifications do you think would help you grow in confidence? If you had an extra 30 minutes-1 hour each day, what would you love to study or practice to advance yourself/career?

I think finishing my degree will help gain confidence. It is what a lot of positions require. If I had extra time, I would trend to research and practice current marketing trends. In school I learn of the traditional proven methods but it is hard to stay in what is happening right now.

3. Who would be someone you would enjoy interviewing to learn more about their work, company, and story? Identify two people you would like to reach out to. #informationalinterview

I would like to interview Warren Buffet and Gary Vaynerchuk

As a side note – I’ve visited with plenty of employers who have said if a job applicant can PROVE their work/ability, they would (and have) hire them over another candiate with the Bachelors degree and no proof of work.

After reading through this module and with my own personal experience, email etiquette is important because it reflects your professionalism. Many of the people you connect with on linkedin or even send emails to at work may be people you have never met or might never meet in person. You don’t know if you will connect with these people in the future and you want to make sure you leave the best impression possible. Spelling error and informal communication can lead to people believing your lack attention to detail and lack experience in a professional setting. These emails are important because they can lead to other opportunities.

For groups, I joined Pet Online Marketing Group, HVAC Jobs, Sales, Marketing, Management Acceleration Group, and Kansas City Marketing Professionals. The positions that stood out to me were, Marketing Manager, Product Manager and Brand Strategist. These positions are usually better paid because of the management level. The top skills desired for these positions were communication skills, organization skills, leadership skills and attention to detail. My strongest skills are my communication and attention to detail. My weakest is the leadership skills. I have had the opportunity to manger employees when I worked with Primrose but I often struggled with having difficult conversations with employees. This is a skill that I would have to develop.