I believe the craft social community would be the category that Britney’s Designs KC falls into. More specifically custom made tumblers, like Wild Hart Shop. I cam across her following on Tiktok. This shop is run by a woman who posts engaging content. She does reveals, she has tutorials and educational content. Wild Hart Shop has over 25,000 followers and averages 4k likes on videos. I believe to grow he community she can do a couple giveaways. She has announced sales but I don’t see any giveaway posts. Another tactic could be to establish a brand identity. Two things I observed about Wild Hart Shops is that she has a special promo code specifically for Tiktok so she can tract her ROI. Also, she links a charity in a profile to help the cause and donates proceeds. She also links her affiliate code for a tumbler supplier. I would apply those tactics into Britney’s Designs KC social media marketing strategy.